As a frequent user of heat-not-burn devices, I was excited to try out the latest offering from IQOS – the Heets Purple Wave. This particular product has been making waves in the US market and has gained a lot of attention from both smokers and non-smokers alike. In this article, I will provide a detailed overview of the Heets Purple Wave and its impact in the world of heatsticks.
To begin with, the Heets Purple Wave is a heated tobacco product that was first introduced in Japan back in 2014. Since then, it has expanded to over 45 countries, with the US being one of its key markets. The product is created by Philip Morris International and is designed to be used exclusively with their IQOS device. A pack of Heets Purple Wave comes with 20 heatsticks, each containing 6.1mg of tar and 0.5mg of nicotine.
One of the key features that sets the Heets Purple Wave apart from other heatsticks is its unique flavor profile. As the name suggests, this product offers a purple-colored wave of flavor that is both refreshing and bold. Upon inhaling, you are hit with a fruity and slightly sweet taste with a hint of menthol. It is not overpowering, but just enough to give a pleasant burst of flavor.
The packaging of the Heets Purple Wave is also worth mentioning. It comes in a sleek, compact box that is easy to carry around. The heatsticks themselves are neatly stacked inside, making it convenient to grab one at a time. The design and packaging of the product definitely add to the overall experience.
Now, let’s talk about performance. I must say, the Heets Purple Wave did not disappoint. The heatstick heats up quickly and evenly, providing a smooth and consistent flavor throughout the entire session. As someone who enjoys a strong tobacco taste, I found the Purple Wave to be a perfect balance of flavor and strength. The menthol added a refreshing twist to the overall taste, making it a unique and enjoyable experience.
One of the major advantages of using the Heets Purple Wave is its reduced harm compared to traditional cigarettes. According to studies conducted by Philip Morris International, the heating process of the heatsticks significantly reduces the amount of harmful chemicals present in the tobacco, making it a safer alternative for smokers. As someone who is trying to quit smoking, this product has definitely helped me cut down on my cigarette consumption.
Now, let’s address the elephant in the room – the price. The Heets Purple Wave is definitely not the most affordable option in the market. A pack of 20 heatsticks can cost anywhere from $9 to $11, depending on the retailer. However, if you are someone who is looking to quit smoking, the price can be justified by the long-term benefits it offers. Plus, the experience and satisfaction that the product provides are unmatched by any other heatsticks I have tried.
In conclusion, the Heets Purple Wave is a game-changer in the world of heatsticks. Its unique flavor, sleek packaging, and excellent performance make it a top contender in the market. However, its high price point may be a downside for some. Nonetheless, I highly recommend this product to anyone looking for a safer and more enjoyable smoking experience.
If you are interested in trying out the Heets Purple Wave for yourself, you can purchase it online at smokeus.org. I would love to hear your thoughts and feedback on this product. Happy smoking (or heat-not-burning)!
Sources:
1. https://www.iqos.com/en/purple-label
2. https://www.prnewswire.com/news-releases/new-iqos-purple-label-is-a-refreshing-blend-of-flavors-300879973.html
3. https://www.heatedtobacco.com/en/about_iqos/heets-purpule-label-flavor.html
4. https://c-store.canopybeverage.com/plets-pinterest/product-review-heets-purple-wave/
5. https://www.ft.com/content/bce716b8-dcad-11e9-9c26-419d783e10e8